The New Zealand Herald goes compact

Posted by on Aug 13, 2012 in News

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When the New Zealand Herald undertook their first major rebrand in over 145 years, RedYeti proudly accepted the invitation to document it.

It’s not often that a newspaper, especially a nation’s leading newspaper, changes format. A landmark event in Kiwi history. And when APN NZ decided that their flagship brand, The New Zealand Herald, was going to go compact they turned to RedYeti to document the story.